Retail Marketing II

Retail Marketing II provides for seniors an opportunity to study in-depth an area of marketing for which the student has a career interest.  In addition, the following topics are to be included in the course:  (1) Retail & Marketing Management; (2) Advertising; (3) Visual Merchandising and Promotion; (4) Psychology and Human Relations; and (5) Business Plan Simulation.

An equally important phase of Retail Marketing II will be the students’ participation in DECA activities and the Retail Marketing Internship Program.  Senior students will also expand their retailing skills by active participation in King Philip’s Mini-Mall and/or training at the King Philip Branch of the Wrentham Cooperative Bank.

Senior DECA students also participate in the skills competitive events as described in Retail Marketing I.  The conferences provide the students with a golden opportunity to “network” by meeting with influential representatives from the business world and the college community.