Retail Marketing I

Retail Marketing I is designed as an introductory course to simulate the students' interest in the business arena, particularly the retail environment and small business management. During the course of the year specific attention will focus on developing the special skills necessary for personal selling, human relations, computerized cash register operations, microcomputer applications, decision making, and management.

To complement the classroom instruction, the students enrolled in Retail Marketing I will also assume responsibility for management and daily operation of the King Philip Mini-Mall (retail school store) located at the high school. Individuals enrolled in Retail Marketing I will also be eligible to participate in the activities of DECA, a co-curricular organization whose program of leadership and personal development is designed specifically for retail marketing students. Students enrolled in this course will have the opportunity of representing King Philip in skills competition by comparing their retail marketing expertise with students from various schools in the Commonwealth of Massachusetts at district and state conferences. Students who are successful at the Massachusetts DECA State Competition have the privilege of representing the Commonwealth at international conferences that are held at a different part of the country each year. Once again, those students who qualify will compare their marketing skills with students from all fifty states, Guam, Puerto Rico, the U.S. Virgin Islands, Canada, Germany, Mexico, and South Korea. Trophies, cash prizes, and college scholarships are awarded to the state and international winners.